目的 从设计创新性视角，研究科普与IP形象设计的整合协同创新。方法 构建科普IP形象设计创新方法模型，并以此方法为指导进行设计实践，形成围绕“免疫细胞”这一IP形象的，以“免疫细胞总动员”为场景化应用的，一系列涵盖互动程序、增强现实、立体书、表情包、手账本、盲盒在内的科普IP形象设计系统。结论 科普IP形象设计创新方法从整合科普、科技与设计的新型思考维度，来适应融媒体时代新文创发展趋势，是基于传统设计方法的创新和补充，为设计方法和设计理念的更新、设计师创造多元化的科普体验、满足受众科普的内容需求，提供了方法支持和设计实践参考。

The paper discusses the integration and collaborative innovation of popular science and IP image design from a new innovative angle of view. The paper builds a design and innovation solution model for popular science IP image and uses it to guide the design practice. Around the “Immune Cells” IP image and “Immune Cells Story”, the paper designs a set of popular science IP image system, including interactive program, augmented reality, pop-up books, emoticon, hand book and blind box. The design method for popular science IP image is an innovation and complement to the traditional design process from the new thinking way of integration of popular science, technology and design,so as to adapt to the development of new cultural and creative design in the media convergence era. The method will provide methodology support and practice reference for the upgrade of design methods and design concept, so as offer help to design pluralistic popular science experience and meet the public needs for popular science contents.