基于评论文本的产品意象参数化评价方法

刘宝顺; 陈越

doi:10.19554/j.cnki.1001-3563.2022.12.016

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包装工程（设计栏目） ›› 2022, Vol. 43 ›› Issue (12) : 142-148. DOI: 10.19554/j.cnki.1001-3563.2022.12.016

基于评论文本的产品意象参数化评价方法

刘宝顺, 陈越

作者信息 +

Parametric Evaluation Method of Product Image Based on Review Text

LIU Bao-shun, CHEN Yue

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文章历史 +

摘要

目的将评论文本挖掘方法与设计调研的多样化需求相匹配，将文本挖掘结果与设计方案的参数化分析与评价相结合。方法通过网络爬虫获取购物网站中的产品评论文本，明确调研目标，使用意象词汇进行描述，采用

Abstract

The paper aims to match the product review text mining method with the diversified demands of design research and to combine the text mining results with the parametric analysis and evaluation of design schemes. Product evaluation on the network shopping website is retrieved by crawlers. The research objectives are defined and described with imagery words.

导出引用1

刘宝顺, 陈越. 基于评论文本的产品意象参数化评价方法[J]. 包装工程. 2022, 43(12): 142-148 https://doi.org/10.19554/j.cnki.1001-3563.2022.12.016

LIU Bao-shun, CHEN Yue. Parametric Evaluation Method of Product Image Based on Review Text[J]. Packaging Engineering. 2022, 43(12): 142-148 https://doi.org/10.19554/j.cnki.1001-3563.2022.12.016