目的 针对文创产品粗放式开发导致抑制文化消费增长的问题，引入可持续设计思想，为文创产品的设计转型与实践提供一种理论方法参考。方法 从文化消费的角度对微观视角下的消费客体、中观视角下的消费主体和宏观视角下的消费文明等3个方面，探索文创产品可持续发展的设计模式，并从本能层次的直观感受、行为层次的使用体验和反思层次的情感思考，得出文化消费视角下文创产品可持续设计方法。结论 基于文化消费的设计要素，提出有利于文创产品可持续发展的设计策略，并以设计实例验证文创产品可持续性设计方法的有效性。

Regarding the problem that the rough development of cultural and creative products has inhibited the growth of cultural consumption, this paper aims to introduce the sustainable design idea to provide a theoretical and method reference for the design transformation and practice of cultural and creative products. From the perspective of cultural consumption, this paper explores the design mode of the sustainable development of cultural and creative products from three aspects:the consumption object from the micro perspective, the consumption subject from the meso perspective and the consumption civilization from the macro perspective, and obtains the sustainable design method of creative products from the perspective of cultural consumption from the intuitive feeling at the instinct level, the use experience at the behavior level and the emotional thinking at the reflection level. Based on the design elements of cultural consumption, this paper puts forward a design strategy conducive to the sustainable development of cultural and creative products, and verifies the validity of the sustainable design method of cultural and creative products with design examples.