目的 探讨中国传统绘画中的水墨元素在当代平面设计中的应用，继而使平面设计作品的形式得到扩展，内涵得到升华，获得更多中国观众的认可。方法 对水墨元素的特点进行总结，分析其对当代平面设计的价值和意义。从水墨形态、水墨意蕴、水墨色彩等多个方面，探讨水墨元素在招贴、广告、标志等多类平面设计中的应用。结论 水墨是中国传统绘画中特有的视觉元素，集中代表着中华民族审美志趣、文化追求和精神风貌，可以给当代平面设计以素材、理念和技法等多方面的启示和借鉴，在使作品质量得到本质提升的同时，彰显出鲜明的民族风格，并为传统文化的当代传承开辟出一条新的渠道。

The paper aims to explore the application of ink elements of Chinese traditional painting in contemporary graphic design, expand the form, deepen the connotation of graphic design works, and gain more recognition from Chinese. Firstly, the characteristics of ink and wash elements were summarized, and its value and significance for contemporary graphic design were analyzed. Then, the application in poster, advertisement, logo and other graphic design is discussed from the aspects of ink form, ink implication and ink color. Ink and wash is a unique visual element in Chinese traditional painting, which represents the unique aesthetic interest, cultural pursuit and spiritual outlook of the Chinese nation. It can provide inspiration and reference for contemporary graphic design in terms of materials, concepts and techniques. While improving the quality of creation, it can highlight the distinctive national style and open up a new path for the contemporary inheritance of traditional culture channels.