目的 梳理全媒体时代背景下书籍设计理念的发展与演变脉络，概括书籍设计理念的发展现状，总结书籍设计流行趋势，丰富书籍设计方法。方法 通过对书籍的内容和形态、书籍与读者之间的关系、书籍阅读体验方式等方面的发展演变进行比较研究与案例分析，归纳总结书籍设计理念在全媒体时代背景下发生的重要演变。结果 全媒体时代背景下的书籍设计内容、形态、功能、作用、阅读方式等都发生了重要的变化。结论 在信息传达方式与通信技术深度发展的全媒体背景下，书籍设计出现了信息视觉化设计、交互式用户体验设计、多媒体数字化技术、艺术性表达设计等多种新型设计理念，这些全新的书籍设计理念拓宽了当下书籍设计的方法和途径。

The purpose of the paper is to sort out the development and evolution of book design concept under the background of omnimedia era, summarize the development status of book design concept, summarize the popular trend of book design, and enrich the method of book design. Through comparative research and case analysis on the development and evolution of the content and form of books, the relationship between books and readers, and the way of book reading experience, the important evolution and development of book design concepts in the context of the omnimedia era are summarized. The content, form, function, function and reading way of book design have all changed significantly in the background of omnimedia era. In the way of information and communication technology depth development under the background of the media, there are many new design concepts in book design, such as information user experience design, visual design, interactive multimedia technology, digital design and so on. Artistic expression of these new books design concept broadens the ways and means of current books design.