目的 从理论与实践两个维度探索乡村旅游伴手礼开发的系统性设计方法与策略，延伸乡村旅游产业链，助力绿色减贫促振兴。方法 以胡塞尔现象学为视角，在桌面研究和在地设计实践的基础上，建构“VARS设计模型”和实践流程，对重庆市巫山县当地从物到非物现象资源进行收集，通过现象资源设计转换体系表，将其转换为抽象艺术形象来赋能在地农产品，使其转换为乡村旅游伴手礼。结果 所建构的设计实践模型能够有效整合巫山在地资源，赋能强化“乡村性”与“纪念性”，让农产品变为满足乡村旅游伴手礼的纪念品。结论 乡村伴手礼设计实践模型能够将农产品变成纪念品，助力乡村特色产业链的形成，为农产品价值转换和提升提供借鉴和参考。

artistic images to empower agricultural products, and converted into souvenirs for rural tourism. The design and practice model constructed can effectively integrate the local resources of Wushan, strengthen the "rurality" and "memorial", and turn agricultural products into souvenirs that meet the needs of rural tourism.The practice model of rural souvenir design can turn agricultural products into souvenirs, help the formation of industrial chain with rural characteristics, and provide reference for the transformation and promotion of agricultural products value.