目的 基于设计心理学，探析当下博物馆文创产品的情感化设计规律，总结出情感化设计的思路与方法。方法 通过分析情感要素对博物馆文创产品设计的影响，指出了情感要素与博物馆文创产品设计之间存在的内在联系。通过探析当下博物馆文创产品的情感化设计规律，在情感化设计层级(本能层级、行为层级、反思层级)的基础上，结合博物馆文创产品的具体特点，通过归纳分析获得情感要素，将发散的情感要素汇总为设计思路，总结出博物馆文创产品的情感化应用模式，以及情感要素应用于博物馆文创产品设计的方法和策略，并通过实例应用进行验证。结论 提出博物馆文创产品设计中的情感化设计思路，并应用于设计实例中，通过对博物馆文创产品的情感化设计，提升博物馆文创产品的情感价值与文化价值。

Based on the design psychology, this paper explores the emotional design rules, methods and thoughts of cultural and creative products in museums. Through analyzing the influence of emotional elements on the design of cultural and creative products in museums, the internal relationship between emotional elements and the design of museum cultural and creative products is pointed out. Through analyzing the emotional design rules of the cultural and creative products in current museums, on the basis of the emotional design level consisting of "instinct level, behavior level and reflection level", combined with the specific characteristics of cultural and creative products in museums, the emotional elements are obtained through induction and analysis, and the divergent emotional elements are summarized into design ideas. In this case, the emotional application mode of cultural and creative products in museums is concluded, as well as the methods and strategies of applying emotional elements to the design of museum cultural and creative products. Besides, they are verified through practical applications. Through the emotional design thought proposed in the paper for museum cultural and creative products with its practical application, the emotional value and cultural value of museum cultural and creative products can be improved.