目的 以石库门地域文化为研究对象，探索地域文化特征应用于导视系统设计的创新方法。方法 收集石库门样本图片，用R语言进行聚类分析，筛选出典型样本。运用语义差异法获取石库门风格意象，采用层次分析法进行石库门设计因子的层次模型构建，从造型、色彩、材质3个方面进行设计因子的提取，搭建层次分析矩阵，计算设计因子的重要性，从而指导导视系统的设计。通过风格意象评价进行导视系统方案的筛选。结果 根据语义差异法和层次分析法，获取石库门地域文化的风格意象和设计因子，并将其应用于老码头创意园导视系统设计。结论 通过石库门风格意象和设计因子的提取方法，提升导视系统和地域文化的融合性，既能为导视系统的创新设计提供动力，又能提升场所的文化气氛，为文化传承指引方向。

Taking the regional culture of Shikumen as the research target, the paper aims to explore the innovative ways in witch regional cultural characteristics applied to the design of wayfinding system. Shikumen sample pictures are coolected and R language cluster analysis is used to select typical samples; semantic difference method is used to obtain Shikumen style image; analytic hierarchy process is used to construct Shikumen design factor extraction model and judgment matrix, design factors are extracted from three aspects of shape, color and material, each factor is calculated for importance and applied to wayfinding system; through the evaluation of style image, the wayfinding system scheme is selected. The style image and design factors of Shikumen are obtained, and applied to the design of wayfinding system of the Cool Dock. By extracting the style image and design factors of regional culture, people can enhance the integration of the wayfinding system and regional culture, which can not only provide power for the innovative design of wayfinding system, but also can create a better cultural atmosphere for the place and guide the direction of cultural inheritance.