目的 探讨审美因素对界面信息可视化体验的影响。方法 通过均衡形式的视认体验实验和对称形式的视认体验实验来佐证审美因素对界面信息可视化体验所产生的影响。结果 实验结果表明可以从神经美学视角探索审美因素对数据可视化的积极作用。结论 数字界面可视化体验的效果评价比较复杂，其研究内容主要体现在任务执行的有效性、视觉认知的可用性和界面设计的美观度方面。操作绩效的有效性及信息认知可用性、易用性等方面学术界有一定的研究积累，界面设计美观度方面也有许多实践经验的论述，但是促进美观度提升的审美因素对任务绩效和认知负荷有何积极的影响尚需较为客观的量化研究。

The study discusses the influence of aesthetic factors on interface information visualization experience. Through the balanced form of visual recognition experience experiment and symmetric form of visual recognition experience experiment to prove the influence of aesthetic factors on interface information visualization experience. The experimental results show that the positive effects of aesthetic factors on data visualization can be explored from the perspective of neuroaesthetics. The effect evaluation of digital interface visualization experience is complex, and its research content is mainly reflected in the effectiveness of task execution, the usability of visual cognition, and the aesthetics of interface design. The academic community has accumulated a certain amount of research on the effectiveness of operational performance, the cognitive availability and ease of use of information, and many practical experiences have been discussed on the aesthetics of interface design. However, the positive impact of aesthetic factors promoting the improvement of aesthetics on task performance and cognitive load still needs more objective quantitative research.