目的 通过将图什业图王府刺绣技艺与潮牌服饰进行设计耦合，使图什业图王府刺绣艺术表达契合现代审美语境，构建图什业图王府刺绣创新发展新样态。方法 借助文献分析与田野调查，对图什业图王府刺绣艺术特征进行归类分析。运用市场调研、文献分析等方法，整合潮牌服饰设计特征与原则，进行设计耦合。结果 通过“祥瑞凤凰”“喜上梅梢”“文武双全”三类图什业图王府刺绣潮牌服饰方案，形成传统工艺与现代审美兼顾的刺绣新形式，构建创新设计流程。结论 将图什业图王府刺绣艺术特征与潮牌服饰进行设计耦合，探索传统刺绣技艺在现代潮流文化中的新形势，实现传统手工艺与潮流文化的结合，从而为蒙古族传统刺绣技艺的发展提供新路径，为振兴中国传统工艺贡献力量。

Objective Through the design coupling of Tushiyetu palace embroidery skills and Fashion brand clothing, the artistic expression of Tushiyetu palace embroidery fits the modern aesthetic context, and builds a new innovative development pattern of Tushiyetu palace embroidery. Methods On the bases of literature analysis and field investigation, the artistic features of Tushiyetu palace embroidery were classified and analyzed. By means of market research, literature analysis and other methods, the characteristics and principles of fashion design are integrated with the Tushiyetu palace embroidery, and the design is coupled. Results Through three kinds of embroidery fashion schemes of Tushiyetu palace, "auspicious sign Phoenix", "Happiness appears on the eyebrows" and "be adept with both the pen and the sword", a new form of embroidery with both traditional craft and modern aesthetics was formed, and an innovative design process was constructed. Conclusion By design coupling of the artistic features of Tushiyetu palace embroidery with fashion dress, this paper explores the new situation of traditional embroidery skills in modern fashion dress culture, and realizes the combination of traditional handicrafts and fashion culture, thus providing a new path for the development of Mongolian traditional embroidery skills and contributing to the revitalization of traditional crafts in China.