目的 面向数据智能时代发展需要，通过剖析设计服务产业现状与面临挑战，针对存在问题开发基于设计大数据的新工具与平台，赋能先进制造业和现代服务业。方法 面对当今“人—物理—信息—机器”四元空间，以设计大数据为主线，按照“数据—工具—平台—应用”的研究框架，创建“海量数据驱动—智能设计决策—云端创意生成—虚拟孪生评价—云生态柔性制造—精准营销”的全生命周期孪生融合的设计理论体系和商业模式，构建设计范式，并在六大智能交互产品领域开展应用示范。结论 智能交互产品创意服务设计流程向数字化、智能化的方向升级，提升了数字创意与设计赋能经济发展的准确性和效率，有助于形成大中小企业共生共荣、互相融通，促进生产制造可持续发展。

Facing the development needs of the data intelligence era, the work aims to develop new tools and platforms based on “big data in the design field” to address the existing problems and empower advanced manufacturing and modern services by analyzing the current situation and challenges of the design service industry. Facing the current "human- physics-information-machine" quadratic space, and based on the research framework of "data-tool-platform-application", with big data in the design field as the main line, a design theory system and business model of "massive data driven-intelligent design decision-cloud creative generation-virtual twin evaluation-cloud ecological flexible manufacturing-accurate marketing" for the whole life cycle twin integration was created to build a design paradigm. And application demonstrations were carried out in six major areas of intelligent interactive products. The design process of intelligent interactive product creative service is upgraded to the direction of digitization and intelligence, which enhances the accuracy and efficiency of digital creativity and design-enabling economic development, helps to form a symbiosis and mutual integration of large, medium and small enterprises, and promotes the sustainable development of production and manufacturing.