目的 探索禅宗文化在伴手礼造型设计中的应用策略，并设计出具有禅宗文化内涵的茶具伴手礼。 方法 禅宗文化意境的营造从造型、质感、色彩三个方面展开分析，确定禅宗文化伴手礼的形式特征，对禅宗文化伴手礼的造型设计从本能、行为、反思三个情感层次进行分析，使产品设计中“禅”与“艺”相结合。通过用户调研，对禅宗文化提取文化因子作为造型设计的要素，运用AHP层次分析法计算出禅宗文化因子用户需求权重，将较高权重值的文化因子作为最终伴手礼造型创新设计的重要依据。结论 禅宗文化伴手礼设计将优秀传统元素和现代美学融为一体，将传统艺术合理地渗透到现代产品设计语言之中，推动人文与艺术的融合，提高文化创意品牌价值，弘扬和传承中华文化。

The work aims to explore the application strategy of Zen culture in the design of souvenirs and design a tea set with Zen cultural connotation.The construction of the artistic conception of Zen culture was analyzed from three aspects:shape, texture and color to determine the formal characteristics of the Zen cultural souvenirs. The modeling design of the Zen cultural souvenirs was analyzed from three emotional levels of instinct, behavior and reflection so that "Zen" and "Art" could be combined in product design. Through user research, the cultural factors were extracted from Zen culture as the elements of modeling design, and the weight of user needs for Zen cultural factors was calculated by AHP. The cultural factors with higher weight values were used as the important basis for the innovative design of the final souvenir modeling. The design of Zen cultural souvenirs integrates excellent traditional elements and modern aesthetics and reasonably infiltrates traditional art into modern product design language, thus promoting the integration of humanities and art, improving the value of cultural and creative brands and spreading and inheriting Chinese culture.