目的 为克服审美评价中主、客观单一评价方法的局限性，运用博弈论组合赋权法，建立一种融合主、客观评价法的产品形态审美综合评价模型。方法 依据现有的产品形态美度指标体系与公式，计算得到美度指标值;应用语义差分法进行问卷调查，获得审美评价值，再运用灰关联分析法与熵权法分别计算各美度指标主、客观权重;运用博弈论组合赋权法求解美度指标的综合权重，并构建产品形态审美评价模型。结果 以翻译机正面形态为对象，运用两级递进排序法进行审美评价实验验证，结果表明，该方法具有较好的合理性与可靠性。结论 基于博弈论组合赋权法的产品形态审美评价方法能够良好地量化产品形态布局特征美度，为产品形态布局的优化设计提供定量的理论指导。

The work aims to establish a comprehensive aesthetic evaluation model of product form integrating the subjective and objective evaluation methods by the combination weighting method of game theory, so as to overcome the limitations of the single subjective and objective evaluation method in aesthetic evaluation. Firstly, based on the existing aesthetic index system and formula of product form, the aesthetic index values were calculated. Then, the semantic difference method was used to conduct a questionnaire survey to obtain the aesthetic evaluation value. Next, the subjective and objective weights of each aesthetic index were calculated by the grey relational analysis method and entropy weight method. Finally, the combination weighting method of game theory was applied to solve the comprehensive weights of the aesthetic indexes and construct a comprehensive aesthetic evaluation model of product form. With the frontal form of the translator as the object, the two-level progressive ranking method was used for the experimental verification of aesthetic evaluation. According to the results, the method had good reasonableness and reliability. The aesthetic evaluation method of product form based on the combination weighting method of game theory can quantify the beauty of product form layout characteristics well and provide quantitative theoretical guidance for the optimal design of product form layout.