目的 探索体验为主的消费时代下，行为设计学在产品选购和使用中提升用户体验的方法。简述行为设计学理论的起源与发展，解析通过设计用户行为创造高价值用户体验的意义，提出以行为设计学理论为基础的产品设计应用策略。方法 采用理论整合和应用案例综合分析的方式，研究理论发展的应用趋势。通过归纳用户体验层次和用户行为类型，结合案例分析、福格行为模型分析，探究可深入应用于产品设计的行为设计策略。结论 面对消费升级、市场多元化进程的加速，产品设计重心已转向“用户体验至上”。行为作为体验的触点，可通过设计增加使用者在接触产品整个过程中的好感度。基于行为设计学的设计实践，可以有效并极大提升用户体验，形成产品使用过程中的记忆尖叫点，达成品牌和使用者双赢的局面。

The work aims to briefly describe the origin and development status of behavior design theory, analyze the significance of creating high-value user experience by designing user behavior, and propose an application strategy based on the behavioral design theory in product design activities, to explore the ways to improve user experience in product selection and use through behavioral design in the era of experience-oriented consumption.The way of theory integration and application case comprehensive analysis was adopted to study the application trend of theory development. By summarizing the user experience level and the user behavior type, combining with the case analysis and Fogg behavior model analysis, the behavior design strategy that could be deeply applied in the product design was explored. Faced with the acceleration of consumption upgrading and market diversification, the focus of product design has shifted to"user experience first". Behavior, as the touch point of experience, can increase the goodwill of users in the whole process of contact with the product through design. The design practice based on behavioral design can effectively and greatly improve the user experience, form the memory scream point in the process of product use, and achieve a win-win situation between the brand and the user.