目的 整理和分析现有文创产品相关评价方面的研究成果，为进一步展开文创产品评价的研究提供理论基础。方法 运用文献法、归纳法，从文创产品的评价体系、评价指标、评价方法与技术等方面展开梳理与研究，在汲取现有成果的前提下，展开文创产品的相关评价研究展望。结论 经研究发现，在文创产品相关评价领域中，存在学科之间交叉融合的理念与方法日趋明显、评价方法与技术的优选及科学应用有待进一步提升、评价体系的系统性仍需完善、评价视角仍有拓展空间等现象和问题，基于此提出文创产品的原文化表征度评价体系与方法的研究发展方向，以进一步完善和拓展文创产品的相关评价研究。

The work aims to collate and analyze the existing research results related to the evaluation of cultural and creative products, and provide a theoretical basis for further research on the evaluation of cultural and creative products. Literature method and induction method were used to comb and study the evaluation system, evaluation index, evaluation method and technology of cultural and creative products, and on the premise of absorbing the existing achievements, the relevant evaluation research prospects of cultural and creative products were carried out. In the field of evaluation of cultural and creative products, there are the following phenomena and problems:the concepts and methods of interdisciplinary integration are becoming increasingly obvious; the optimization and scientific application of evaluation methods and technologies need to be further improved; the systematic evaluation system still needs to be improved; and the evaluation perspective still needs to be expanded. Based on this, the research and development direction of the original cultural representation evaluation system and method of cultural and creative products is proposed to further improve and expand the related evaluation research of cultural and creative products.