目的 通过结合当下主流媒体的传播方式，探索设计与开发出一种具有创新性的“非遗”文化传播与传承形式。在广泛聚焦各年龄层受众的注意力的同时，能全方位、多层次地展现传统“非遗”的特点。方法 以“非遗”传播方式的多样化作为突破口，将非物质文化遗产内容与游戏载体相融合，并择取无锡惠山泥人为实践题材，对其相关理论进行研究，分析其特点和发展规律，再以此进行游戏要素设计，进而制定出较为完整的设计策略。结果 以“融合多学科知识、突破常规、新视野展示传统文化”为研究核心，采用创新视角对“非遗”文化进行保护与传承。结论 将无锡惠山泥人作为母体，挖掘中国传统文化的精髓，并对相关元素加以提取，从而设计出以“非遗”为主题的互动游戏。在游戏过程中，增强了沉浸感和趣味性，同时也促进了“非遗”文化的传播与传承。

The work aims to explore, design and develop an innovative "intangible cultural heritage" dissemination and inheritance form by combining the current dissemination mode of mainstream media, to show the characteristics of traditional intangible cultural heritage in an all-round and multi-level way while extensively focusing the attention of audiences of all ages. With the diversification of the dissemination methods of "intangible cultural heritage" as a breakthrough, the content of intangible cultural heritage was integrated with game carriers, and the Wuxi Huishan clay figures were select as the practical subjects to study its related theories, analyze its characteristics and development rules, design the game elements with them, and then formulate a more complete design strategy. Based on the core research of "integrating multidisciplinary knowledge, breaking through conventions and presenting traditional culture in a new perspective", the "intangible cultural heritage" can be protected and inherited from an innovative perspective. In conclusion, with Wuxi Huishan clay figures as the matrix, the essence of Chinese traditional culture is explore, and relevant elements are extracted, so as to design an interactive game with the theme of "intangible cultural heritage". During the game, it enhances the immersion and fun, and also promotes the dissemination and inheritance of "intangible cultural heritage