目的 从人文角度出发，基于可持续发展理念，以用户群体为切入点分析消费者对包装的心理需求和行为反应，探索包装可持续使用的设计方法，从而提高消费者对包装的循环使用率，达到减少资源浪费和保护环境的目的。方法 通过马斯洛需求理论，总结出消费者对包装的接受需求;引入“刺激–机体–反应”(Stimulus-Organism-Response，SOR)理论，提出包装可持续性使用方法模型，将包装展示性贯穿其整个生命周期(销售—使用—回收)，并通过化妆品包装改良设计案例进行方法实践。结论 包装外观、便捷性、操作性影响用户的感知结构，进而使用户产生满意心理和可持续性使用行为。以此为导向的设计方案在满足商家与消费者需求的同时，延长了包装的使用周期，实现了资源的可持续利用。

From the perspective of humanities, based on the concept of sustainable development, the work aims to analyze the psychological needs and behavioral responses of consumers to packaging with user groups as the breakthrough point, and explore the design methods of sustainable packaging, so as to improve the recycling rate of consumers for packaging and achieve the purpose of reducing resource waste and protecting the environment. Through Maslow's Hierarchy of Needs, the consumer's acceptance need for packaging was summarized. The "Stimulus-Organism Response" (SOR) theory was introduced to put forward the sustainable use method model of packaging, and make the packaging display throughout its whole life cycle (sales-use-recycling). Through the case of cosmetic packaging improvement design, the method was practiced. The appearance, convenience and operability of packaging affect the perceived structure of users, and then make users produce satisfactory psychology and sustainable use behavior. The design schemes based on this not only meet the needs of business and consumers, but also extend the life cycle of packaging and the sustainable utilization of resources.