目的 研究木质材料视觉感观特征的语义分维量化评价过程，借助SPSS 24.0软件分析以得出不同特征对评价结果的影响。方法 通过文献研究法和专家调查法，确定木质材料视觉感观特征指标维度;通过语义分维评价法，构建语义分维评价量表;通过问卷调查法，采集不同性别及专业背景的被试者的评价结果;通过方差分析工具法对结果进行分析。结果 木质材料的色彩和光泽特征在5个指标维度上均存在显著性差异;“纹理”特征仅在美观感和环保感维度上存在显著性差异;光泽和纹理特征的交互作用在环保感和文化感维度上产生了显著影响。不同性别主体对木质材料的评价在环保感和文化感上存在显著性差异。不同专业主体对木质材料的评价在美观感、经济感和文化感上存在显著性差异。结论 木质材料的视觉感观主要受“色彩”和“光泽”共同影响，纹理的影响较小。评价主体是否为设计类专业对评价结果影响较大。该量化评价方法为木质材料的创新设计与应用开发提供了数据支撑，在辅助设计从业者把握用户心理的同时，为其他材料在家具设计领域的应用开拓了研究思路。

The work aims to explore the process of semantic fractal dimension quantitative evaluation of visual perception characteristics of wood materials and the effects of different characteristics on the evaluation results based on analysis with Spss 24.0 software. The dimension of visual perception characteristics of wood materials was determined by literature research and expert investigation. The semantic fractal dimension evaluation scale was constructed by semantic fractal dimension evaluation. Through questionnaire survey, the evaluation results of subjects with different gender and professional background were collected. The results were analyzed by variance analysis tools. Results showed the color and gloss characteristics of wood materials were significantly different in five dimensions. The texture characteristics only had significant differences in the dimensions of aesthetics and environmental protection. The interaction of luster and texture characteristics had a significant impact on the dimensions of environmental protection and culture. The evaluation of wood materials by different gender subjects had significant differences in environmental protection and culture, while the evaluation of different professional subjects had significant differences in aesthetics, economy and culture. The visual perception of wood materials is mainly affected by color and gloss, and texture has little effect. Whether the subject is a design major has a great impact on the evaluation result. This quantitative evaluation method provides data support for the innovative design and application development of wood materials, and also assists design practitioners to grasp user psychology. At the same time, it opens up a research route for the application of other materials in furniture design.