目的 旨在提出一个意义驱动的博物馆文创产品设计框架，为当下博物馆文创产品赋能用户积极意义提供新的可能性。方法 运用文献研究法，界定博物馆文创产品设计、意义驱动设计的概念与研究现状;在文献综述基础上归纳产品的意义维度;提出意义驱动的博物馆文创产品设计框架与概念生成算法;通过工作坊进行设计实践与设计框架评估，并为后续研究提供建议。结论 意义驱动的博物馆文创产品设计框架包括本能意义表达文化象征、使能意义促进情感构建、效能意义提升社群关系，通过设计工作坊推出了32款博物馆文创产品，部分实现商业转化。将意义驱动的设计框架应用于博物馆文创产品设计中，有助于设计师有效进行创新性设计实践。

The paper aims to propose a meaning-driven design framework for cultural and creative products of museum, and to provide new possibilities for empowering users with positive meanings in museum cultural and creative products nowadays. Firstly, adopting the literature research method to define the concept and current research status of museum cultural and creative product design and meaning-driven design. Secondly, summarizing the meaning dimensions of products based on literature review. Thirdly, proposing a meaning-driven museum cultural and creative product design framework and concept generation algorithm. Finally, doing design practice and design method evaluation through design workshop and providing suggestions for follow-up research. The design framework of meaning-driven museum cultural and creative products includes instinctive meaning to express cultural symbols, enabling meaning to promote emotional construction, and efficiency meaning to enhance community relations. Through the design workshop, 32 museum cultural and creative products were proposed, partially realizing commercial transformation. Applying the meaning-driven design framework to the design of cultural and creative products in museum will help designers effectively carry out innovative design practices.