目的 通过分析用户疏散过程与使用消防疏散图过程的行为与认知，探讨消防疏散图产品定位和视觉设计策略。方法 通过行为观察、访谈、实验方法分析用户疏散行为与认知过程，梳理用户认知要点和需求;通过行为观察、访谈方法，结合认知理论，分析用户使用消防疏散图行为与认知过程;采用眼动仪实验和主观评价获取数据，并进行相关性分析，分析用户使用消防疏散图认知过程的关键视觉影响因子。结论 梳理了用户消防疏散的行为过程、所需信息和信息区域;梳理了消防疏散图中影响用户认知的视觉影响因子;通过眼动仪实验获取了用户使用疏散图的认知效率数据，并分析了视觉影响因子与认知效率的相关性。在以上研究基础上提出消防疏散图的原则与策略。

The work aims to analyze the behavior and cognition of users' evacuation process and the process of using fire evacuation maps, and to discuss the product positioning and visual design strategy of fire evacuation maps. The user's evacuation behavior and cognitive process were analyzed through behavioral observation, interview and experiment, and the user's cognitive points and needs were sorted out; the user's behavior and cognitive process of using fire evacuation maps were analyzed through behavioral observation and interview in combination with the cognitive theory. Eye tracker experiments and subjective evaluations were used to obtain data, and correlation analysis was performed to analyze the key visual influencing factors of the cognitive process of users using fire evacuation maps. The behavior process, required information and information areas of users' fire evacuation are sorted out; the visual factors affecting users' cognition in using fire evacuation maps are sorted out; the cognitive efficiency data of users' use of evacuation maps is obtained through eye tracker experiments. The correlation between visual influence factors and cognitive efficiency is analyzed. On the basis of the above research, the principles and strategies of fire evacuation maps are proposed.