目的 提出了一种新型的设计方法论——动机设计理论，该理论能够被用来解决“以用户为中心的设计”中的超用户期望的需求(Requirements Beyond User Expectation，RBUE)问题。方法 为了获取RBUE，在动机心理学、计划行为理论、镜子理论等前人研究基础上，提出动机设计理论;动机设计理论通过“从末端的需求满足，转向初端的起心动念”的设计逻辑;构建了整个动机设计理论的内环机制及其方法流程。结果 动机设计理论的内环机制，尤其是内环机制里面的诱因因素能够被用来获得RBUE，最后通过珠宝展的案例来证明了这一点。结论 跟以往的设计方法相比，本文所提的理论与方法可为设计提供更为精确的指导，尤其在驱动型设计方面具有先天优势。

The work aims to propose a new design methodology, Motivation Design Theory, which can be used to address the problem of Requirements Beyond User Expectation (RBUE) in user-centered design. In order to obtain the RBUE, the motivation design theory was proposed based on previous researches such as motivation psychology, theory of planned behavior, and mirror theory. Through the design logic of the motivation design theory "moving from the end of requirement satisfaction to the beginning of motivation, the inner-loop mechanism of the motivation design theory and its methodological process were constructed. The inner-loop mechanism of motivation design theory, especially the incentive factors in the inner-loop mechanism, could be used to obtain RBUE, as demonstrated by the case of jewelry exhibition. The theory and methodology proposed can provide more accurate guidance for design than previous design methods, especially in the area of motivation design, which has an inherent advantage.