目的 针对智能技术在红色文创产品设计应用上的方式方法与红色文化在当代的价值转换，以实践案例为切入点，探索智能技术与红色文创产品结合的设计策略与方法，为红色文创产品与智能技术融合提供新思路。方法 以“声动安源”智能故事机文创产品为设计实践对象，指出安源红色文创产品的设计现状，并通过对智能红色文创产品设计策略的分析与方法进行总结，完成实践对象的技术运用与安源红色内涵的可视化设计转译。结果 得出了智能技术融入红色文创产品设计的策略与创新方法。结论 通过设计实践，验证了智能技术在红色文创产品设计上的可行性与实操性，智能红色文创产品设计不应局限于对智能技术的简单应用，更应关注红色文化与智能技术在融合创新、育人创新、传播创新、营销创新等方面的拓展深度，从而切实提高红色文化在新时代的有效传播与继承。

Aiming at the methods and means of intelligent technology in the design application of red cultural and creative products and the contemporary value conversion of red culture, the work aims to explore the design strategies and methods of combining intelligent technology and red cultural and creative products with practical cases as the starting point, so as to provide new ideas for the integration between red cultural and creative products and intelligent technology. With the cultural and creative product, "Sound Anyuan" intelligent story machine, as the design object, the design status of Anyuan red cultural and creative products was pointed out, and the design strategy of intelligent red cultural and creative products was analyzed and the method was summarized to complete the technology application of the practical object and the visual design translation with the red connotation of Anyuan. The strategy and innovation method of integrating intelligent technology into the design of red cultural and creative products were obtained. The feasibility and practicability of intelligent technology in the design of red cultural and creative products are verified through design practice. The design of intelligent red cultural and creative products is not only limited to the simple application of intelligent technology, but also lies in the depth of the expansion of red culture and intelligent technology in integration innovation, education innovation, communication innovation, marketing innovation and other aspects. Thus, the effective dissemination and inheritance of red culture in the new era can be improved.