目的 从文化三层次的视角出发分析文化产品创新设计的研究现状与发展趋势，为相关领域的研究和创新提供一定的参考。方法 首先明晰文化产品的概念与范畴，利用CiteSpace软件对Web of Science和CNKI数据库中检索出的2 000余篇文章进行可视化共现，分析文化产品的基本研究现状;其次，基于器物文化、行为文化、精神文化三层次的理论视角，对文化产品创新发展进程进行梳理;最后，对文化产品的创新发展趋势进行展望。结论 技术的进步和国际化发展使得文化产品的创新经历了由简单的图形复制到产品交互的系统创新、由物质载体创新到整体意境打造、从跟随潮流到形成风格的过程。未来文化产品的创新设计应该基于新技术充分挖掘文化资源、重塑文化产品的创新设计流程、创新文化产品交互方式、探索文化产品传播新途径、注重文化背后精神价值的塑造、更好地构建文化认同和文化自信感，创造多维立体的文化消费新场景，打造具备民族风格的国际化文化新产品。

The work aims to analyze the research status and development trend of the innovative design of cultural products from the perspective of three cultural levels, so as to provide certain reference for the research and innovation in related fields. The concept and category of cultural products were clarified firstly. CiteSpace was used to visually present more than 2 000 articles in Web of Science and CNKI databases and the basic research status of cultural products was analyzed. Then, from the theoretical perspective of three levels of implement culture, behavior culture and spiritual culture, the cultural product innovation development process was sorted out. Finally, the innovation development trend of cultural products was prospected. The progress of technology and the development of internationalization make the innovation of cultural products experience the process from the simple graphic copy to the system innovation of product interaction, from the material carrier innovation to the overall artistic conception creation, from following the trend to forming style. The innovative design of cultural products in future should be based on fully excavating cultural resources with new technology, reshaping the cultural product innovation design process, innovating in cultural products interaction method, exploring new ways of cultural products spread, paying attention to the spiritual value behind culture, better building cultural identity and cultural confidence, creating new multi-dimensional cultural consumption, and launching new international culture products with national style.