目的 提升地方特色农产品包装设计水平，助力乡村振兴战略实施。方法 通过文献查阅和问卷调查了解我国农产品包装现状和乡村振兴背景下的包装需求，结合地方特色农产品包装设计案例，提出优化地方特色农产品包装设计的建议。结果 从打造地方特色农产品品牌、增强环保意识、确保包装可持续性、提升包装智能化水平、培养农产品包装设计专业人才等5个方面提出了乡村振兴背景下优化地方特色农产品包装设计的建议。结论 包装设计对地方特色农产品产业发展至关重要，提升地方特色农产品包装设计水平，是乡村振兴进程中必不可少的内容。

The work aims to improve the packaging design level of local characteristic agricultural products and assist in the implementation of rural revitalization strategy.Through literature review and questionnaire survey, the current situation of agricultural product packaging in China and the packaging needs under the background of rural revitalization were understood. Based on local characteristic agricultural product packaging design cases, suggestions for optimizing local characteristic agricultural product packaging design were proposed.Suggestions for optimizing the packaging design of local characteristic agricultural products in the context of rural revitalization were proposed from five aspects:building local characteristic agricultural product brands, enhancing environmental awareness, ensuring packaging sustainability, improving packaging intelligence level, and cultivating professional talents in agricultural product packaging design.Packaging design is crucial for the development of local characteristic agricultural product industries. Improving the level of packaging design for local characteristic agricultural products is an essential part of the rural revitalization process.