目的 针对传统文化符号再设计过程中，显隐性因子提取与表征存在模糊主观问题，提出一种基于可拓符号学和眼动实验的显隐性文化特征提取与应用的研究方法。方法 以黄梅挑花为例，在可拓符号学的基础上融入眼动实验，首先，利用爬虫技术提取黄梅挑花文化特征词(隐性因子)，并进行可拓语义评估得到其可拓区间值;其次，运用眼动实验提取挑花纹样特征(显性因子)，结合隐性因子可拓区间值进行综合图解语义评估;最后，将图案元素进行可拓变换设计。结果 变换结果在服饰纹样图案设计中得到合理应用。结论 研究表明:运用该方法可修正传统的依据从业经验及主观思维表征文化特征存在的偏差，能客观、科学地提取显隐性因子并作为设计因素，有助于更好地表达文创产品的文化内涵。

Specific to the fuzzy and subjective problem of explicit and implicit factor extraction and characterization in the process of traditional cultural symbol redesign, the work aims to propose a research method of explicit and implicit cultural feature extraction and application based on topological semiotics and eye-movement experiments. Taking Huangmei cross-stitch as an example, based on the topological semiotics, eye-movement experiments were incorporated. Firstly, the cultural feature words of Huangmei cross-stitch (implicit factor) were extracted by crawling technique and their topological interval values were obtained by topological semantic evaluation. Secondly, the eye-movement experiments were used to extract the pattern features (explicit factors) and combine them with the implicit factor topological interval values for comprehensive graphical semantic evaluation. Finally, the pattern elements were designed by topological transformation. The transformation results were reasonably applied in the design of costume patterns. The research shows that this method can correct the bias of the traditional characterization of cultural features based on practitioners' experience and subjective thinking, and can objectively and scientifically extract explicit and implicit factors as design factors, which helps to better express the cultural connotation of cultural and creative products.