目的 探讨吉祥图案对现代文创产品的应用价值，并探索吉祥图案在现代文创产品设计中应用的策略，为现代文创产品开辟更多的思路。方法 采用理论研究法与案例法，对吉祥图案在现代文创产品中的应用理论与案例进行分析。结论 设计师应该利用好传统吉祥图案，借助吉祥图案的特点来提升文创产品的艺术和文化价值，进而为传统文化的传承与发展贡献力量。

Objective:To explore the application value of auspicious patterns in modern cultural and creative products, and explore the application strategies of auspicious patterns in modern cultural and creative product design, so as to open up more ideas for modern cultural and creative products.Methods:The application theory and cases of auspicious patterns in modern cultural and creative products were analyzed by theoretical research and case study.Conclusion:Designers should make good use of traditional auspicious patterns to enhance the artistic and cultural value of cultural and creative products with the characteristics of auspicious patterns, thus contributing to the inheritance and development of traditional culture.