目的 探寻产品包装设计的人性化理念的应用策略，优化产品包装设计，使产品包装设计更符合用户的需求，更具有审美性与实用性。 方法 采用理论研究和实践研究的方法，从人性化设计理念的理论入手，结合一些实践案例探讨了人性化理念在产品包装设计中的应用策略。 结论 在产品包装设计中应用人性化理念，需要从包装的色彩设计、包装结构设计、包装设计情感化设计、包装材料设计等方面入手。同时，包装设计针对不同的人群，也要选取不同的人性化设计手段。

objective:to explore the application strategy of the humanization concept of product packaging design, optimize product packaging design, make product packaging design more meet the needs of users, more aesthetic and practical. Methods:using the method of theory research and practice research, starting with the theory of humanization design idea and combining with some practical cases, the application strategy of humanization idea in product packaging design was discussed. Conclusion:it is necessary to apply the humanization idea in the packaging design from the color design, the structure design, the emotional design and the material design. At the same time, packaging design for different groups, but also to choose different human design means.