目的 旨在探索体验设计理论(User Experience Design, UXD)在乡村文创产品设计中的应用，以期解决传统文化与现代审美之间的冲突，推动乡村文创产品的创新发展。方法 通过定量分析与定性分析，结合UXD理论，提出一系列创新设计策略如文化遗产的现代诠释、旅游体验设计、用户需要求与市场导向、地域文化内涵的传递、旅游故事性及品牌化建设等。结果 通过感官传达、情感传递、认知改变和行为交互等四个维度的创新设计，可以有效提升乡村文创产品的市场竞争力和文化价值。结论 通过UXD理论的应用，乡村文创产品设计能够更好地融合传统与现代，实现文化的传承与创新，促进乡村振兴和可持续发展。

The work aims to explore the application of User Experience Design (UXD) theory in the design of rural cultural and creative product, in order to resolve conflicts between traditional culture and modern aesthetics and promote the innovative development of rural cultural and creative products. Through quantitative and qualitative analysis, combined with UXD theory, a series of innovative design strategies were proposed, such as modern interpretation of cultural heritage, tourism experience design, user needs and market orientation, transmission of regional cultural connotation, tourism storytelling, and brand building. Innovative design in four dimensions of sensory communication, emotional transmission, cognitive change, and behavioral interaction could effectively enhance the market competitiveness and cultural value of rural cultural and creative products. The application of UXD theory in rural cultural and creative product design can better integrate tradition with modernity, achieve cultural inheritance and innovation, and promote rural revitalization and sustainable development.