目的 以江苏盐城为例，探索非遗元素融入到文创产品设计中的路径，从而更好地继承和发扬中华优秀传统文化，提高文创产品设计水平。方法 采用案例研究法，以江苏盐城的非物质文化遗产为案例，探索非遗元素应用于文创产品设计中的原则以及非遗元素融入文创产品设计的路径。结论 为了更好地促进非遗元素与文创产品设计的融合，应积极提取“非遗”的艺术元素，融入到文创产品设计中来，重视非物质文化遗产融入到文创产品中的实用性的挖掘与体现，进行市场调查，结合市场需求找到非遗与文创产品的最佳结合点。

Taking Yancheng, Jiangsu Province as an example, to explore the path of integrating intangible cultural heritage elements into the design of cultural and creative products, so as to better inherit and carry forward the excellent traditional Chinese culture and improve the design level of cultural and creative products. Using the case study method and taking the intangible cultural heritage of Yancheng, Jiangsu Province as a case, the principles of applying intangible cultural heritage elements to cultural and creative product design and the path of integrating intangible cultural heritage elements into cultural and creative product design were explored. In order to promote the integration of intangible cultural heritage elements and cultural and creative product design, we should actively extract the artistic elements of "intangible cultural heritage", integrate them into cultural and creative product design, attach importance to the excavation and embodiment of the practicality of intangible cultural heritage integrated into cultural and creative products, conduct market research, and find the best combination point of intangible cultural heritage and cultural and creative products based on market demand.