目的 本研究旨在探讨传统文化类微信小程序界面设计要素对用户学习兴趣的影响。通过分析界面设计因素，旨在揭示界面设计要素如何促进用户对传统文化学习的兴趣。方法 采用作者独立设计的小程序界面方案作为研究样本，结合主观调查问卷和眼动追踪实验，研究不同界面设计要素对用户在使用过程中学习兴趣的影响模式。结果 眼动追踪数据与问卷调查结果均显示，在传统文化类微信小程序的界面设计中，适宜的字体样式与色彩搭配、引人入胜的交互设计，以及合理的功能布局对增强用户学习兴趣具有显著作用。结论 本研究的发现为传统文化类微信小程序的界面设计提供了提升用户体验和学习兴趣的理论依据、实践指导。这些结论对设计者在开发类似应用程序时，如何通过界面设计激发和维持用户学习兴趣具有重要的参考价值。

The work aims to explore the impact of traditional cultural WeChat mini program interface design elements on users' learning interests. By analyzing interface design factors, it aims to reveal how interface design elements promote users' interest in learning traditional culture. The mini program interface scheme independently designed by the author was used as a research sample and combined with subjective questionnaires and eye tracking experiments, the impact of different interface design elements on users' learning interest during use was studied. Eye tracking data and questionnaire survey results both showed that in the interface design of traditional cultural WeChat mini programs, appropriate font styles and color combinations, engaging interactive design, and reasonable functional layout played a significant role in enhancing users' interest in learning. The findings of this study provide theoretical basis and practical guidance for improving users' experience and learning interest for the interface design of traditional cultural WeChat mini programs. These conclusions have important reference value for designers on how to stimulate and maintain users' learning interest through interface design when developing similar applications.