目的 旨在梳理AIGC在包装图形设计中的运行机制，并探究其应用原则和方法，为AIGC在包装图形设计中的科学应用研究提供参考。方法 在AIGC技术和包装图形设计相关文献分析的基础上，使用AIGC工具进行湘西苗画文创产品包装图形设计实践，总结并验证AIGC在包装图形设计中的应用流程。构建了AIGC在包装图形设计中的运行机制，研究得出其应用原则和方法。结论 运用AIGC进行包装图形设计，可以提高设计效率、优化设计流程，肯定了AIGC在设计过程中的积极作用，但对设计过程的整体把控和设计结果的最终决策，仍离不开设计师的专业知识素养和实践经验。

The work aims to sort out the operation mechanism of AIGC in packaging graphic design and explore its application principles and methods, so as to provide a reference for the scientific application research of AIGC in packaging graphic design. Based on the analysis of AIGC technology and packaging graphic design related literature, AIGC tools were used to carry out the practice of packaging graphic design for Xiangxi Miao painting cultural and creative products, to summarize and verify the application process of AIGC in packaging graphic design. The operation mechanism of AIGC in packaging graphic design was constructed, and its application principles and methods were concluded. In conclusion, the use of AIGC for packaging graphic design can improve the design efficiency and optimize the design process, which affirms the positive role of AIGC in the design process. But for the overall control of the design process and the final decision of the design results, it is still inseparable from the designer's professional knowledge and practical experience.