目的 主要分析文创产品的形态特征及发展趋势，找出民间艺术在文创设计中的有效融合与渗透路径。方法 通过文创案例分析与比较研究，对民间艺术的历史、风格、题材等方面进行梳理和分析;通过实地调研，结合当代设计理念和技术手段，揭示其独特的艺术特点和文化内涵，实现对传统文化的传承和创新发展。结论 在文创设计中，运用民间艺术元素，能够丰富文创设计的表现形式、注入新能量;使得民间艺术以文创的形式以新的发展和融合。

The work aims to analyze the form characteristics and development trend of cultural and creative products, and find out the effective integration and penetration path of folk art in cultural and creative design.Through cultural and creative case analysis and comparative research, the history, style and subject matter of folk art were sorted out and analyzed. Through field investigation, combined with contemporary design concepts and technical means, its unique artistic characteristics and cultural connotation were revealed, so as to realize the inheritance and innovative development of traditional culture.In cultural and creative design, the use of folk art elements can enrich the expression form of cultural and creative design and inject new energy and it can enable folk art to develop and integrate in the form of cultural and creative design.