目的 蒙古族家具作为北方游牧文化的重要载体，其造型浑厚、装饰丰富、技法精湛，具有独特的地域文化特色和卓越的艺术品质。旨在通晓当下公众的审美偏好与心理需求，以此把握蒙古族箱柜类家具特征与公众感性意象之关系，从而在创新设计中对特征要素择优而从。方法 以蒙古族箱柜类家具为研究对象，基于魅力工学等研究方法，通过田野调查与文献收集获取实验样本后进行深度访谈，依据访谈结果绘制评价构造图并构建魅力因子矩阵，并根据所得抽象语义进行问卷调查，获得蒙古族箱柜类家具魅力评价均值后利用统计软件进行回归分析。结果 定量研究后得到“简约质朴”“雍容华贵”“肃穆庄严”“简便易用”四类语义词与公众吸引力的关联度，以及具有正向影响的设计要素。结论 该方法科学合理的将公众审美偏好与蒙古族箱柜类家具特征要素建立联系，并明确各项特征要素对公众审美偏好的影响方向与程度大小，不仅为后续研究该方向的学者及设计师提供一定的参考，而且使蒙古族箱柜类家具传承创新中与时俱进，去芜存菁，绵延精华。

semantics, and the regression analysis was carried out after the mean value of the glamour evaluation of the Mongolian cabinet furniture was calculated by the statistical software. After quantitative research, the correlation between the four categories of semantic words, namely "simple and rustic", "elegant and noble", "solemn and respectful the public attractiveness, as well as the design elements with positive influence were obtained. The method establishes a link between public's aesthetic preference and Mongolian cabinet elements scientifically and reasonably, and make clear the influence of each characteristic element on the public aesthetic preference in terms of the direction and extent of the size, not only providing certain reference for the subsequent research direction of the scholars and designers, but also making the Mongolian cabinet furniture keep pace with the times in the inheritance and innovation and get rid of the weeds and keep the seeds and continue the essence.