目的 非遗保护工作的核心要义是保护和传承。如何展开非遗的保护和传承是重中之重，旨在利用数字传播丰富非遗保护工作的新路径。方法 运用互动仪式链理论，结合田野考察、深度访谈、问卷调查、基因提取法等方法，归纳跳五猖文化的价值属性，提炼跳五猖在舞蹈造型、民俗色彩等方面的突出特点，总结非遗文化空间的文化认同和连接规律，提出跳五猖创新发展新路径。结论 用动态可变式图形与互动仪式链理论融合创新，凝聚共同情感，丰富视觉体验，讲好文化故事，架构非遗良性发展体系，顺应时代要求与新一代消费语境的变革。

The core essence for protection of intangible cultural heritage is protection and inheritance. The ways to carry out the protection and inheritance of intangible cultural heritage are of utmost importance. The work aims to enrich the new path of intangible cultural heritage protection by digital communication. Using the theory of interactive ritual chain, combined with field investigations, in-depth interviews, questionnaire surveys, gene extraction methods, etc., the value attributes of Tiao Wuchang culture were summarized, the prominent characteristics of Tiao Wuchang in dance design, folk colors, etc. were extracted, the cultural identity and connection rules of intangible cultural heritage cultural space were summarized, and new paths for innovative development of Tiao Wuchang were proposed. It is required to integrate dynamic variable graphics with the interactive ritual chain theory for innovation, consolidate common emotions, enrich visual experiences, tell cultural stories well, construct a healthy development system for intangible cultural heritage, and adapt to the requirements of the times and the changes in the context of the new generation of consumption.