目的 面向萤石之乡和浙江文化名城武义县构建文化资源要素的结构化模型，分析用户的文化认知和情感需求，建立可指导实践和启发灵感萤石文创产品设计的框架。方法 首先，依据文化层次理论，基于当地利益相关者深度访谈所收集的质性数据编码分析，构建涵盖三级要素的武义文化资源模型。其次，使用层次分析法识别影响萤石文创产品设计的关键要素。最后，基于感性工学理论，通过实验提取感性评价词汇，分析用户的情感需求和对应的产品体验属性并构建设计实现方法。结果 建立萤石文创产品设计框架，包含四个渐进层次的设计指导和基于此开发的系列产品概念示例。结论 理论层面，在设计学科议题下，拓展了层次分析法和感性工学实验方法相整合的应用深度，丰富其问题解决范式;应用层面，改善武义文创产品的文化基因模糊和用户情感需求缺失的问题;社会层面，通过萤石文创产品这一实体触点赋能文化的社会感知和可持续传承，为相似长三角城镇文创产业驱动的活力振兴提供参考。

The work aims to construct a structuring model of cultural resource elements in Wuyi County, the hometown of fluorite and a famous cultural city in Zhejiang Province, analyze the cultural cognition and emotional needs of users, and establish a framework for designing cultural and creative fluorite products to guide and inspire design of creative and cultural fluorite products. Firstly, based on the cultural hierarchy theory, qualitative data was collected through in-depth interviews with local residents to construct a model of Wuyi's cultural resources. Secondly, the Analytic Hierarchy Process (AHP) was used to identify key elements affecting the design of cultural and creative fluorite products. Finally, based on the theory of Kansei engineering, perceptual evaluation vocabulary was extracted through experiments, the emotional needs of users and corresponding product experience attributes were analyzed, and the design implementation method was constructed. As research findings, a design framework, including design guides based on four progressive hierarchies and a range of product concepts developed on this basis, was constructed. In terms of theory, under the topic of design discipline, it expands the application depth of the integration of the AHP and Kansei engineering experiment method, and enriches its problem-solving paradigm; In terms of application, it improves vague cultural genes and solves the lack of emotional needs of users in creative and cultural products in Wuyi; In terms of society, it empowers the social perception and sustainable inheritance of culture through the physical contact of cultural and creative fluorite products, and provides reference for the revitalization driven by cultural and creative industries in similar towns in the Yangtze River Delta.