目的 在符号学理论下探索产品意义传递的模式并提出相应的产品设计思路。方法 首先，以皮尔斯符号三分法对产品上的符号进行分类并分别阐述不同符号的作用，“像似符号”提供产品类别信息的传达;“指示符号”向符号接受者展示当前产品的状态并提供与产品互动的可能性;“规约符号”承载着产品的文化内涵及象征意义。其次，以“漏斗”为图形样式，提出由产品纳入“意义总和”的大小和设计“编码程度”的强弱所能形成的四种典型产品符号传递模式，意义总和的大小对应漏斗的宽窄、编码程度的强弱对应漏斗的深度。最后，结合三种符号特点来分别论述四种符号传递模式在产品设计中的运用思路。结果 以“敬”文创茶杯设计实践证明漏斗型符号传递模式所得设计思路的有效性。结论 “意义总和”及“编码程度”对产品意义的建构和传递起到重要作用，在产品意义总和不同的情况下合理运像似、指示及规约三种符号，对产品进行不同程度的编码可以帮助产品达到预期的意义传递效果。

The work aims to explore the model of product meaning transmission and propose the corresponding product design concept. The product symbols were classified with Charles Peirce's triadic classification and the roles of different types of symbols were elucidated. "Iconic symbols" conveyed information about the product category. "Indexical symbols" showed the current state of the product to the receiver and provided possibilities of interaction. "Symbolic symbols" carried the cultural connotation and symbolic meaning of the product. Following this, the "funnel" was taken as the shape pattern, four typical models of product symbol transmission were proposed, which was formed by the size of the product's "sum of meanings" and the strength of the design "degree of encoding". The size of the sum of meanings corresponded to the width of the funnel and the strength of the degree of encoding corresponded to the depth of the funnel. Finally, combined with the characteristics of three symbols, the application ideas of four symbol transmission models in product design were discussed respectively. The efficacy of the funnel-shaped symbol transmission model was demonstrated through the design practice of the "Jing" cultural and creative teacup. The "sum of meanings" and the "degree of encoding" play significant roles in the construction and transmission of product meanings. Reasonably employing iconic, indexical, and symbolic symbols in varying degrees of encoding can facilitate the desired effect of meaning transmission depending on the sum of meanings a product holds.