生成式非秩序图形在视觉传达设计中的应用研究

谢赛特, 陈翼

包装工程(设计栏目) ›› 2025, Vol. 46 ›› Issue (6) : 294-307.

包装工程(设计栏目) ›› 2025, Vol. 46 ›› Issue (6) : 294-307. DOI: 10.19554/j.cnki.1001-3563.2025.06.029

生成式非秩序图形在视觉传达设计中的应用研究

  • 谢赛特1, 陈翼2
作者信息 +

Application of Generative Non-ordered Graphics in Visual Communication Design

  • XIE Saite1, CHEN Yi2
Author information +
文章历史 +

摘要

目的 对秩序感的追求是人们与生俱来的本能反应,而在视觉传达设计中加入非秩序图形元素是制造视觉焦点,并突破单一视觉模式局限性的重要方法。通过生成式非秩序图形技术创新,可以在视觉传达设计领域中探索图形设计的新范式。方法 基于装饰艺术中的秩序手段,构建非秩序图形的评价体系;基于该评价体系,利用计算机代码生成方式,结合交互式算法和动态图形生成引擎,提出非秩序图形的个性化创作方法。结果 应用所开发的系统,在多个设计案例中验证了方法的有效性,既保留了非秩序的视觉特征,又避免了无序状态。结论 通过代码生成技术,实现了生成式非秩序图形在视觉传达设计中的应用,突破了传统设计的设计思维,为视觉传达设计提供了新的方法论。

Abstract

The pursuit of order is an innate human instinct, and incorporating non-ordered graphic elements in visual communication design is a key method to create visual focus and break through the limitations of a single visual pattern. Innovations in generative non-ordered graphic technology allow for the exploration of new paradigms in graphic design within the visual communication field. Based on the principles of order in decorative arts, a system for evaluating non-ordered graphics was constructed. By combining computer code generation with interactive algorithms and dynamic graphic generation engines, a personalized creation method for non-ordered graphics was proposed. The developed system was applied in multiple design cases, demonstrating its effectiveness and retaining the visual characteristics of non-order while avoiding disorder. Through code generation technology, the application of generative non-ordered graphics in visual communication design is realized, breaking through traditional design thinking and offering a new methodology for visual communication design.

关键词

生成式设计;非秩序图形;代码生成;秩序感;视觉传达设计

Key words

generative design; non-ordered graphics; code generation; sense of order; visual communication design

引用本文

导出引用1
谢赛特, 陈翼. 生成式非秩序图形在视觉传达设计中的应用研究[J]. 包装工程. 2025, 46(6): 294-307 https://doi.org/10.19554/j.cnki.1001-3563.2025.06.029
XIE Saite, CHEN Yi. Application of Generative Non-ordered Graphics in Visual Communication Design[J]. Packaging Engineering. 2025, 46(6): 294-307 https://doi.org/10.19554/j.cnki.1001-3563.2025.06.029

基金

2024年度教育部人文社会科学研究青年基金项目资助(24YJCZH354)

Accesses

Citation

Detail

段落导航
相关文章

/