目的 研究交互叙事视角下的大型邮轮沉浸式体验设计方法及实践应用，以营造深度沉浸的大型邮轮空间，从感官、情感、交互三个方面增强游客体验。方法 采用定性研究方法，探讨交互叙事在大型邮轮沉浸式体验中的可行性及其主要特征，并重点分析认知触点、情感触点和意志触点这三个关键触点在提升游客沉浸式体验中的作用。结果 构建了一个“触达层-连接层-体验层”的三级递进结构设计框架，包括跨媒介和多感官互动的叙事环境、兼具强关联和多层次的叙事内容，以及全方位沉浸感的参与式叙事体验。通过“爱达.魔都号”邮轮的设计实践验证了这一方法的有效性。结论 交互叙事促进了更深层次的游客参与和沉浸感，为大型邮轮沉浸式体验设计提供了有力的理论和实践支持。

The work aims to explore the immersive experience design methodology and the practical application of the methodology under the perspective of interactive narrative, in order to create a deeply immersive space of large cruise ships and enhance the experience of the tourists from the three aspects of sense, emotion and interaction. Qualitative research methods were used to investigate the feasibility and key characteristics of interactive narratives in the immersive experiences of large cruise ships. The roles of cognitive touchpoint, emotional touchpoint, and volitional touchpoint in enhancing visitor immersion were analyzed. A three-tiered progressive design framework was developed, consisting of the "Reach Layer - Connection Layer - Experience Layer". This framework integrated a narrative environment that facilitated cross-media and multisensory interaction, narrative content highly relevant and multilayered, and participatory narrative experience ensuring comprehensive immersion. The effectiveness of this framework was validated through the design practice of the "AIDA Magic City" cruise ship. Interactive narratives significantly enhance tourists' participation and immersion, providing robust theoretical and practical support for the design of immersive experiences of large cruise ships.