目的 在体验流行、数字赋能、技术加持与消费升级的多重叠加时代背景下，从多维度、多场景、多向度、多情境、多层级系统研究如何满足消费者对于易腐水果智能包装的“特殊”需求，在数据科学分析的基础上对易腐水果包装进行智能化设计，以解决当下易腐水果保鲜、防腐难与消费过程中消费者多方面购物体验欠佳的现实问题。方法 综合运用AHP(层次分析法)与QFD(质量功能展开模型)等数理方法混合模型对消费者需求进行精准分析。利用AHP构建层次结构分析模型与判断矩阵，利用QFD构建质量屋以确立消费者需求与质量特性关系，从而将用户需求转化为易腐水果智能包装的设计要素，以此为易腐水果智能包装设计提供可优化的思路与实践方案。结果 明确了目前消费者对于易腐水果包装设计的功能需求，提出了与之相匹配的设计方案，对于提升消费者的购物体验、延长易腐水果保鲜时长可以发挥较好功效。结论 基于AHP与QFD混合模型进行易腐水果智能包装设计，能有效规避设计人员的主观臆断，紧扣消费者需求进行设计转化，可更精准地实现市场、消费者群体需求之间的转化与对接，通过多维度智能设计延长易腐水果货架期，减少资源浪费，保障消费者健康。

The work aims to study how to meet the special needs of consumers for the intelligent packaging of perishable fruits from the multi-dimensional, multi-scene, multi-oriented, multi-context and multi-level system under the background of multiple superposition of experience popularity, digital empowerment, technology blessing and consumption upgrading. Based on the analysis of data science, the intelligent design of perishable fruit packaging is carried out to solve the practical problems of fresh-keeping, anti-corrosion and poor shopping experience of consumers in many aspects in the process of consumption. AHP (Analytic Hierarchy Process), QFD (Quality Function Deployment Model) and other mathematical methods were used to accurately analyze consumer needs. AHP was used to construct hierarchical structure analysis model and judgment matrix, and QFD was used to construct house of quality to establish the relationship between consumer needs and quality characteristics, so as to transform user needs into design elements of intelligent packaging of perishable fruits, so as to provide optimized ideas and practical schemes for intelligent packaging design of perishable fruits. Finally, the functional requirements of consumers for perishable fruit packaging design were clarified, and a matching design scheme was proposed, which could play a good role in improving consumers' shopping and consumption experience and prolonging the preservation time of perishable fruits. Based on the hybrid model of AHP and QFD, the intelligent packaging design of perishable fruits can effectively avoid the subjective assumptions of designers and closely follow the needs of consumers for design transformation, which can more accurately realize the transformation and docking between the market and the needs of consumer groups. Through multi-dimensional intelligent design, the shelf life of perishable fruits can be extended, the waste of resources can be reduced, and the health of consumers can be guaranteed.