目的 以岭南醒狮为研究对象，探究青年群体对非遗文化游戏化的设计需求，为非遗类游戏设计提供质性和量化相结合的模式参考。方法 前期运用扎根理论(GT)的研究方法，抓取用户评论作为原始资料来进行三级编码，提取岭南醒狮非遗游戏设计的核心范畴。将上述范畴作为模糊层次分析法(FAHP)的评价指标体系，根据用户多轮评价计算指标权重，围绕指标重要度进行醒狮非遗游戏设计。最后通过模糊综合评价法(FCE)对游戏方案进行评价，以此验证上述指标。结果 扎根理论能够有效降低模糊层次分析法中指标评价的主观因素影响，提供更加科学合理的理论指导，模糊综合评价法为设计方案的评价和优化提供保障。结论 研究表明，用户更加注重游戏中醒狮文化的表达，但也对视觉造型和交互方式的创新提出了更高的要求。GT-FAHP-FCE方法的结合，使设计更加贴近用户需求，为非遗类游戏设计提供新的模式参考。

The work aims to explore the design requirements of the youth groups for the gamification of intangible cultural heritage with Lingnan Lion Dance as the research object, so as to provide a qualitative and quantitative model reference for the design of intangible cultural heritage games. The research method of grounded theory (GT) was applied in the preliminary stage to capture user comments as raw materials for tertiary coding to extract the core scope of Lingnan Lion Dance game design. The categories were used as part of the data analysis of the fuzzy analytic hierarchy process (FAHP) to calculate the weights of the indicators based on the multiple rounds of user evaluations, and to design the game around the importance of the indicators. Finally, the game programme was evaluated through the fuzzy comprehensive evaluation (FCE) method as a way to verify the above indicators. The grounded theory could effectively reduce the influence of subjective factors in the evaluation of indicators in the fuzzy analytic hierarchy process, and provide more scientific and reasonable theoretical guidance. The fuzzy comprehensive evaluation method provided guarantee for the evaluation and optimization of design solutions. The study shows that users pay more attention to the expression of traditional culture in games, as well as to the innovation of visual styling and interaction. The combination of GT-FAHP-FCE makes the design closer to the users' needs and provides a new model reference for the design of intangible cultural heritage games.