目的 以具身认知理论为指导,分析儿童具身特征,挖掘纸质玩具的用户需求,获取相应的设计路径,为儿童纸质玩具设计提供优化方向。方法 将具身认知理论与AHP-QFD结合引入儿童玩具设计中,分析儿童具身特性,获取纸质玩具的用户需求要素,采用 AHP 筛选重点需求,映射拓展得到相应的设计要求,借用QFD量化需求要素与设计要求之间的相关度并排序,最后明确设计优化方向,指导儿童纸质玩具优化设计。结果 获得5项用户重点需求要素以及符合用户需求的4项必要性设计要求,3项重点关注型设计要求,4项魅力型设计要求,并以此展开优化设计,满足了儿童发展需求,提高了用户满意度。结论 具身认知理论与AHP-QFD结合,从感知层、行为层与情景层三个层面获取了用户特征与产品的用户需求,明确了设计实践优化方向,探索了“具身认知理论分析儿童用户需求、指导玩具设计”的设计研究路径,降低了具身认知理论与设计实践、儿童需求与玩具设计之间的偏差,为儿童纸质玩具的创新设计提供了新思路、新方法。
Abstract
The work aims to use the theory of embodied cognition as a guide to analyze the embodied characteristics of children, explore the user demands of paper toys, obtain corresponding design routes, and provide optimization directions for the design of children's paper toys. This article combined the embodied cognition theory with AHP-QFD to introduce children's toy design, analyze children's embodied characteristics, and obtain user demand elements of paper toys. AHP was applied to screen key needs, map and expand to obtain corresponding design requirements, and QFD was used to quantify Correlation and ranking between demand elements and design requirements, and finally clarify the direction of design optimization to guide the optimal design of children's paper toys. After research and analysis, this article obtained 5 key user demand elements and 4 necessary design requirements, 3 focus design requirements, and 4 charming design requirements that met user demands. Based on this, optimized design was carried out to meet the development needs of children, improving user satisfaction. The embodied cognition theory is combined with AHP-QFD to obtain user characteristics and product user demands from three levels: perception layer, behavior layer and situation layer, clarifying the direction of design practice optimization, realizing the "embodied cognition theory analysis of children" transformation path of "user demands guide toy design", reducing the deviation between the embodied cognition theory and design practice, children's demands and toy design, and providing new ideas and methods for the innovative design of children's paper toys.
关键词
具身认知 /
儿童需求 /
纸质玩具设计 /
AHP层次分析 /
QFD质量屋
Key words
embodied cognition /
children's development needs /
paper toy design /
AHP /
QFD
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