目的 探究微叙事结构应用于汉字动态中的设计策略,将非遗文化中的生僻字通过动态设计的方式,借助媒体工具与技术支撑进行创新性表达,拓展中国汉字文化在微媒体环境下的认知与传承路径,助力非遗文化的数字化保护和传播。方法 基于对微叙事社会语境下汉字设计发展问题与机遇的分析,结合微媒体技术特征和动态设计方法,总结出微叙事语境下视觉信息传播的生成逻辑与演化路径;进一步在延长认知时效、扩充信息容量、引导价值观念的指向下,进行了微叙事与动态设计联结的表征与内核解析,并从时间场域、空间场域、意识场域的多维视角完成了设计策略的构建。结果 选取了160个非遗生僻字作为设计对象,对其资源要素进行梳理、提取和整合,在设计策略的指引下完成设计逻辑推演与路径创新实践。结论 将微叙事结构引入汉字动态设计研究中,可以扩展汉字动态设计的研究视角、丰富微叙事设计的应用领域,同时也为非遗文化与非遗生僻字的推广与普及提供了新思路。
Abstract
The work aims to explore the design strategy of applying the micro-narrative structure to the dynamics of Chinese characters and innovatively express remote characters from intangible cultural heritage through dynamic design with media tools and technological support to expand the recognition and transmission pathways of Chinese character culture in micro-media environments, thereby facilitating the digital preservation and dissemination of intangible cultural heritage. Based on the analysis of development problems and opportunities of dynamic design of Chinese characters, the generation logic and evolution path of visual information dissemination in the context of micro-narrative were summarized combined with the micro-media technological characteristics and the dynamic design method. Then, the representation and kernel in the linkage of micro-narrative and dynamic design were analyzed under the direction of prolonging cognitive disintegration, enlarging the capacity of information, and guiding the values, and the design strategy was constructed from the multi-dimensional perspectives of time field, space field and consciousness field. 160 intangible heritage Chinese characters were selected as design objects, and their resource elements were sorted out, extracted and integrated, and the design logic and path innovation practice were completed under the guidance of the design strategy. The introduction of micro-narrative structure into the study of dynamic design of Chinese characters can expand the research perspective of dynamic design of fonts, enrich the application field of micro-narrative design, and also provide new ideas and reference value for the promotion and popularisation of intangible culture and intangible heritage remote characters.
关键词
非物质文化遗产 /
微叙事 /
字体设计 /
数字化传承 /
微媒体
Key words
intangible cultural heritage /
micro-narratives /
typography /
digital heritage /
micro-media
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基金
2024年度教育部人文社会科学研究规划基金项目（24YJA760123）;江苏省教育科学“十四五”规划2021年度重点课题（T-b/2021/06）
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