基于传统非遗恩施傩文化的游戏化设计策略研究

王静; 李可文; 魏正聪; 牛旻

doi:10.19554/j.cnki.1001-3563.2025.12.025

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (12) : 262-273. DOI: 10.19554/j.cnki.1001-3563.2025.12.025

工业设计

基于传统非遗恩施傩文化的游戏化设计策略研究

王静^a, 李可文^b*, 魏正聪^a, 牛旻^b

作者信息 +

Gamification Design Strategy Based on Traditional Intangible Nuo Culture in Enshi

WANG Jing^a, LI Kewen^b*, WEI Zhengcong^a, NIU Min^b

Author information +

文章历史 +

摘要

目的从游戏化相关理论概念入手,探讨非物质文化遗产游戏化设计方法,为传统非遗文化保护与传播提供新思路。方法基于游戏化思维构建非遗游戏化设计方法,以恩施傩文化为实践内容,拓展传统非遗文化之创新传播,实践结合虚拟现实技术,期望使恩施傩文化通过游戏化设计与模拟现实的画面展示其文化内涵,增加游戏化设计优势,以高可玩性和高沉浸感引导用户的参与兴趣,并通过与线下活动策略结合,引导用户深度感受恩施傩文化,提高非遗文化传播效率。结果构建了非遗文化游戏化设计方法,实践设计了以恩施傩文化为核心的游戏化产品。结论游戏化设计可作为新时代下传播非遗文化的重要途径,以游戏化模式助力文化遗产传播,有利于提升非遗文化传播趣味性,提高非遗文化的公众关注度,对促进非遗文化多维度、持续性传播具有重要意义。

Abstract

The work aims to study the gamification design method of intangible cultural heritage from the theory of gamification, so as to provide new ideas for the protection and dissemination of traditional intangible cultural heritage. The gamification method of intangible cultural heritage was constructed based on the gamification thinking. With the Nuo culture in Enshi as the practice content, the innovative dissemination of traditional intangible cultural heritage was expanded. By integrating virtual reality technology, it was expected to showcase the cultural connotations of the Nuo culture in Enshi through gamification design and simulated realistic visuals. Leveraging the advantages of gamification design, the users' participation was enhanced through high playability and immersive experiences. Combined with offline activity strategies, the users were guided to deeply appreciate the Nuo culture in Enshi and the dissemination efficiency of intangible cultural heritage was improved. The gamification design method of intangible culture is constructed, and the gamification products with the Nuo culture in Enshi as the core are designed in practice. Gamification design is an important way to spread intangible cultural heritage in the new era and gamification mode can help spread cultural heritage, which is conducive to enhancing the interest of intangible culture communication and increasing the public attention of intangible culture, and is of great significance to promote the multi-dimensional and sustainable spread of intangible culture.

导出引用

王静, 李可文, 魏正聪, 牛旻. 基于传统非遗恩施傩文化的游戏化设计策略研究[J]. 包装工程（设计栏目）. 2025, 46(12): 262-273 https://doi.org/10.19554/j.cnki.1001-3563.2025.12.025

WANG Jing, LI Kewen, WEI Zhengcong, NIU Min. Gamification Design Strategy Based on Traditional Intangible Nuo Culture in Enshi[J]. Packaging Engineering. 2025, 46(12): 262-273 https://doi.org/10.19554/j.cnki.1001-3563.2025.12.025

中图分类号： TB472

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