目的 基于美学设计视角,将主客观权重与加权秩和比方法相结合,运用于车载信息娱乐系统评价及优选体系,进行客观且科学的排序,满足用户诉求,提升满意度及体验感,在当前日益激烈的市场竞争环境下,提升汽车企业竞争优势。方法 首先基于文献分析、市场调研及用户访谈法,提炼出用户对车载信息娱乐系统的美学需求,并通过Kano模型明确用户需求属性,筛选、整合为设计评价指标;其次,运用层次分析法（AHP）求得主观权重,结合客观赋权法（CRITIC）进行组合赋权,得出各评价指标综合权重;最后,运用加权秩和比法（WRSR）对设计方案展开优选。以4种车载信息娱乐系统设计为案例,详解评价模型及路径。结果 车载信息娱乐系统评价体系中简洁属性最重要,子准则层中图形信息复杂度低、界面布局清晰合理、细节元素表现精致、关键内容置于中心、动态信息交互形式、专业性及品质感强以及色彩对比清晰可用是重要性高的指标。根据融合指标权重计算的WRSR拟合值排名,方案三为最佳设计案例。结论 通过构建的界面评价体系及设计策略,可为车载信息娱乐系统设计提供有效参考。综合运用AHP-CRITIC-WRSR的车载信息娱乐系统美学评价优选模型,能量化用户诉求及偏好,更为合理且精准地评价方案优劣,做出有效决策,提升用户体验。
Abstract
Based on the perspective of aesthetic design, the work aims to combine subjective and objective weights with the weighted rank sum ratio method and apply them to the evaluation and optimization system of in-vehicle infotainment systems to conduct objective and scientific sorting, thus meeting user demands, improving satisfaction and experience, and enhancing the competitive advantage of automobile companies in the current increasingly fierce environment. Firstly, based on literature analysis, market research and user interviews, the aesthetic needs of users for in-vehicle infotainment systems were extracted, and the user demand attributes were clarified through the Kano model, and then screened and integrated into design evaluation indicators. Secondly, the subjective weights were obtained by AHP, and combined with CRITIC for weighting, and the comprehensive weight of each evaluation indicator was obtained. Finally, WRSR was used to optimize the design scheme. With the design of four in-vehicle infotainment systems as examples, the evaluation model and path were explained in detail. The simplicity attribute was the most important in the evaluation system of in-vehicle infotainment systems. In the sub-criteria layer, low complexity of graphic information, clear and reasonable interface layout, exquisite expression of detail elements, key content placed in the center, dynamic information interaction form, strong professionalism and quality, and clear and available color contrast were highly important indicators. The WRSR fitting value ranking was calculated by integrating the indicator weights, and Scheme 3 was the best design case. The constructed interface evaluation system and design strategy can provide an effective reference for the design of in-vehicle infotainment systems. The aesthetics evaluation optimization model with AHP-CRITIC-WRSR for the in-vehicle infotainment system can quantify user demands and preferences, evaluate the pros and cons of solutions more reasonably and specifically, make effective decisions, and improve user experience.
关键词
车载信息娱乐系统 /
界面美学 /
AHP /
CRITIC /
WRSR /
设计评价
Key words
in-vehicle infotainment systems /
interface aesthetics /
AHP /
CRITIC /
WRSR /
design evaluation
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