红色文化与非遗传承协同设计策略研究

金澜; 冉佳丽; 吴春茂

doi:10.19554/j.cnki.1001-3563.2025.12.035

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (12) : 365-373. DOI: 10.19554/j.cnki.1001-3563.2025.12.035

设计研讨

红色文化与非遗传承协同设计策略研究

金澜¹, 冉佳丽², 吴春茂^2*

作者信息 +

Co-design Strategies of Red Culture and Intangible Cultural Heritage Inheritance

JIN Lan¹, RAN Jiali², WU Chunmao^2*

Author information +

文章历史 +

摘要

目的构建红色文化与非遗传承协同设计策略,并以多个红色文化场馆与非物质文化遗产的文创产品为例进行设计实践。方法首先,运用桌面研究法,对红色文化、非遗传承、协同设计进行概述;其次,运用实地调查法,对红色文化场馆和非遗制作体验基地进行调研;再次,运用策略提纳法,提炼出红色文化和非遗传承协同设计实施策略;最后,通过协同共创设计实践对相关策略进行验证。结论本文提出的协同设计策略包括,在视觉化传播方面,融汇多元红色符号,协同共创非遗作品,增强红色文化全民辨识度;在多模态交互方面,整合非遗感官互动,活化红色文化内涵,提高红色体验全民趣味性;在参与式体验方面,创建参与式实践,体验红色非遗制作,提升红色文化全程感悟力。这有助于设计师运用该设计策略进行有效性设计实践。

Abstract

The work aims to provide co-design strategies for the inheritance of red culture and intangible cultural heritage, and to conduct design practice with cultural and creative products of several red cultural museums and intangible cultural heritages as examples. Firstly, using the desk research method, a literature review of red culture, intangible cultural heritage inheritance and co-design was provided; Secondly, field investigation was conducted to research on red cultural museums and intangible cultural heritages; Thirdly, co-design strategies of red culture and intangible cultural heritages were provided. Finally, through co-design practices, implementation strategies for co-design of red culture and intangible cultural heritage inheritance were proposed. The co-design strategies proposed in this paper include: On the perspective of visual communication, integrating diverse red symbols, collaborating to create intangible cultural heritage works, and enhancing the public recognition of red culture; On the perspective of multimodal interaction, integrating intangible cultural heritage sensory interaction, activating the connotation of red culture, and enhancing the funny of red experience for the whole users; On the perspective of participatory experience, creating participatory practices to experience the production of red intangible cultural heritages and enhance the overall perception of red culture. These help designers apply design strategies for effective design practice.

导出引用

金澜, 冉佳丽, 吴春茂. 红色文化与非遗传承协同设计策略研究[J]. 包装工程（设计栏目）. 2025, 46(12): 365-373 https://doi.org/10.19554/j.cnki.1001-3563.2025.12.035

JIN Lan, RAN Jiali, WU Chunmao. Co-design Strategies of Red Culture and Intangible Cultural Heritage Inheritance[J]. Packaging Engineering. 2025, 46(12): 365-373 https://doi.org/10.19554/j.cnki.1001-3563.2025.12.035

中图分类号： TB482

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