非遗传承与文创产品设计融合的价值与策略研究

杨小乐

doi:10.19554/j.cnki.1001-3563.2025.12.036

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (12) : 374-377. DOI: 10.19554/j.cnki.1001-3563.2025.12.036

设计研讨

非遗传承与文创产品设计融合的价值与策略研究

杨小乐^*

作者信息 +

The Value and Strategy Analysis of the Integration of Intangible Cultural Heritage Inheritance and Cultural and Creative Product Design

YANG Xiaole^*

Author information +

文章历史 +

摘要

目的于全球化文化多元共生的时代格局下,本研究精准锚定非遗传承与现代文创产品设计交互融合的前沿课题。深度阐释非遗文化所承载的历史记忆、技艺精髓以及文创产品设计所遵循的创新理念、用户导向原则,以此为基石探究二者融合衍生的独特价值,涵盖文化延续、经济增值、审美重塑等维度。方法研究中,广泛搜罗国内外成功范例,运用案例分析法、对比研究法,抽丝剥茧梳理出二者融合的策略。剖析得出,珍视非遗瑰宝在凝聚民族精神,丰富文化图谱方面的核心价值,精准捕捉其与当下快节奏生活下民众审美诉求、商业逻辑的共鸣点。结论实践推进层面,着重从四大关键路径着力,一是回溯非遗本源,深度提炼文化基因,灵动运用于文创产品外观、功能构思;二是矢志不渝走品牌深耕之路,以故事性、独特性塑造IP;三是紧贴市场波动,敏锐洞察消费潮流风向,让文创设计与时俱进;四是大胆跨界,引入虚拟现实、智能交互等前沿科技,为非遗文创注入数字活力,促成深度交融。

Abstract

In the context of the era of globalization where diverse cultures coexist, this study accurately focuses on the cutting-edge topic of the interactive integration of intangible cultural heritage inheritance and modern cultural and creative product design. It deeply elaborates on the historical memories and technical essences carried by intangible cultural heritage, as well as the innovative concepts and user-oriented principles adhered to by cultural and creative product design. Taking this as the foundation, it explores the unique values generated from the integration of the two, covering aspects such as cultural continuation, economic value addition, and aesthetic reshaping. During the research, a wide range of successful examples at home and abroad are collected, and the case analysis method and comparative research method are employed to meticulously tease out the strategies for the integration of the two. Through analysis, it is concluded that it is essential to cherish the core value of intangible cultural heritage treasures in condensing the national spirit and enriching the cultural atlas, and accurately capture the resonance points between them and the aesthetic demands of the people under the current fast-paced life and commercial logic. In terms of practical promotion, efforts are mainly concentrated on four key paths: Firstly, trace back to the origin of intangible cultural heritage, deeply extract cultural genes, and flexibly apply them to the appearance and functional conception of cultural and creative products; Secondly, unswervingly take the path of in-depth brand cultivation and create IPs with characteristics of story-telling and uniqueness; Thirdly, closely follow market fluctuations, keenly observe the trends of consumption, and keep cultural and creative designs advancing with the times; Fourthly, boldly cross boundaries, introduce cutting-edge technologies such as virtual reality and intelligent interaction to inject digital vitality into intangible cultural heritage cultural and creative works and facilitate in-depth integration.

导出引用

杨小乐. 非遗传承与文创产品设计融合的价值与策略研究[J]. 包装工程（设计栏目）. 2025, 46(12): 374-377 https://doi.org/10.19554/j.cnki.1001-3563.2025.12.036

YANG Xiaole. The Value and Strategy Analysis of the Integration of Intangible Cultural Heritage Inheritance and Cultural and Creative Product Design[J]. Packaging Engineering. 2025, 46(12): 374-377 https://doi.org/10.19554/j.cnki.1001-3563.2025.12.036

中图分类号： TB482

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