目的 旨在深入探讨中国传统色彩在文创产品设计中的应用策略,为文创产品的色彩设计提供更广阔的思路和丰富的素材。同时,强化产品的文化内涵和市场竞争力。方法 采用文献资料法和案例研究法,首先对中国传统色彩的文化内涵进行概述,分析其在现代设计中的象征性和隐喻性表达。其次,探讨中国传统色彩在文创产品设计中的作用,以及如何将传统色彩与现代审美相结合,实现传统色彩的现代化应用与转化。结论 为了使中国传统色彩在文创产品设计中得到更好的应用,设计师应深入理解传统色彩背后的文化象征和民族情感。设计师需要学会运用传统色彩的隐喻性,将传统色彩与现代设计元素相结合,创造出既具有传统韵味又符合现代审美的文创产品。此外,设计时应注重产品功能与色彩的匹配,以确保色彩设计能够增强产品的功能价值和市场吸引力。通过这些应用策略,中国传统色彩不仅能够为文创产品设计提供丰富的素材和文化内涵,而且能在全球化的背景下,展现中国文化的独特魅力和深厚底蕴。
Abstract
The work aims to delve into the application strategies of traditional Chinese colors in the design of cultural and creative products, so as to provide a broader range of ideas and rich materials for the color design of these products and enhance their cultural connotations and market competitiveness. Literature review and case study were conducted from an overview of the cultural connotations of traditional Chinese colors and an analysis on their symbolic and metaphorical expressions in modern design. Subsequently, the role of traditional Chinese colors in the design of cultural and creative products and the ways to combine traditional colors with modern aesthetics to achieve modern application and transformation of traditional colors were discussed. In conclusion, to better apply traditional Chinese colors in the design of cultural and creative products, designers should gain a deep understanding of the cultural symbols and national emotions behind the traditional colors. Designers need to learn to use the metaphorical nature of traditional colors, combine them with modern design elements to create products that are both traditionally flavored and in line with modern aesthetics. Moreover, the design should focus on the match between product functionality and color to ensure that color design can enhance the functional value and market appeal of the product. Through these application strategies, traditional Chinese colors can not only provide rich materials and cultural connotations for the design of cultural and creative products but also, in the context of globalization, showcase the unique charm and profound heritage of Chinese culture.
关键词
中国传统色彩 /
文创产品设计 /
民族情感 /
文化底蕴
Key words
traditional Chinese colors /
cultural and creative product design /
national emotions /
cultural connotations
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