数字设计驱动下河北非遗文化的网络表情符号转译研究

陈凌云; 沈法

doi:10.19554/j.cnki.1001-3563.2025.12.038

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包装工程（设计栏目） ›› 2025, Vol. 46 ›› Issue (12) : 384-392. DOI: 10.19554/j.cnki.1001-3563.2025.12.038

设计研讨

数字设计驱动下河北非遗文化的网络表情符号转译研究

陈凌云, 沈法^*

作者信息 +

Digital Design-driven Translation of Hebei's Intangible Cultural Heritage into Internet Emojis

CHEN Lingyun, SHEN Fa^*

Author information +

文章历史 +

摘要

目的探究数字设计驱动下河北非物质文化遗产元素向网络表情符号转译的机制与路径,旨在提升非遗文化的传播力、增强年轻群体的文化认同感,并探索非遗文化数字化保护与活化利用的新途径。方法基于符号学、网络传播学和设计学理论框架,结合文献研究、案例分析和比较研究,系统分析河北非遗符号特征及表情符号设计规律,进而提出转译策略与设计形式。结果构建了“形-色-意”三位一体的转译模型,提出了“以数字符号美学为指导”“以网络社交平台为依托”“以情境化应用为落地”的三大转译策略,以及“元素体系化”“风格创新化”“设计规范化”“应用多元化”的四维设计形式。结论开发河北非遗文化网络表情符号不仅有助于保护和传承非遗资源,还能提升其在数字时代的社会影响力和商业价值,为非遗文化的数字化保护与创新传承提供了新的思路。

Abstract

The work aims to investigate the translation mechanism and path for the elements of Hebei's intangible cultural heritage (ICH) into internet emojis through digital design, so as to enhance the dissemination of ICH, strengthen the cultural identity among the young generation, and explore innovative paths for the digital preservation and revitalization of traditional cultures. Based on the theoretical framework integrating semiotics, network communication, and design, the literature reviews, case analyses, and comparative studies were combined to systematically examine the symbolic characteristics of Hebei's ICH and the design principles of emojis, thus putting forward the translation strategy and the design form. Then, the "shape-color-meaning" triad translation model was constructed. Additionally, three primary translation strategies were proposed, including "guided by digital symbol aesthetics", "leveraging social networking platforms", and "implementing contextual applications" and the four-dimensional design forms were also put forward, encompassing "systematic elements", "innovative styles", "standardized design", and "diversified applications". The creation of Hebei's ICH-based emojis not only facilitates the protection and transmission of intangible cultural resources but also amplifies their social influence and commercial value in the digital era, which offers novel perspectives for the digital preservation and innovative transmission of intangible cultural heritage.

导出引用

陈凌云, 沈法. 数字设计驱动下河北非遗文化的网络表情符号转译研究[J]. 包装工程（设计栏目）. 2025, 46(12): 384-392 https://doi.org/10.19554/j.cnki.1001-3563.2025.12.038

CHEN Lingyun, SHEN Fa. Digital Design-driven Translation of Hebei's Intangible Cultural Heritage into Internet Emojis[J]. Packaging Engineering. 2025, 46(12): 384-392 https://doi.org/10.19554/j.cnki.1001-3563.2025.12.038

中图分类号： TB482 J524

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