目的 以用户需求为导向,研究日昇昌历史文化资料,探索其物质及精神符号,结合具体的艺术设计方法论述日昇昌现有的文创产品,为日昇昌及其他景区文创的研发提供借鉴意义。方法 通过对日昇昌历史发展、行业特点、票号业务、文物资料的研究,得出具体的物质及精神符号。然后,基于用户需求,运用李克特五级量表对日昇昌符号感知数据进行实证研究。通过重构、同构及装饰具体探讨文创产品的设计方法,功能实用、视觉美观、传情达意是具体的文创设计目标。最后,通过文化性、创意性、产品性对日昇昌实际案例进行探讨。结论 用户需求是解决“高产量、低销量”文创产业困局的手段,基于大量的实证调研,形成以用户需求为导向的文创研究方法,强调文化是基础、创意是关键、产品是根本,将有效为地方文创的发展贡献力量。
Abstract
The work aims to study the historical and cultural materials of Rishengchang based on user needs, explore their material and spiritual symbols, and discuss the existing cultural and creative products of Rishengchang through specific artistic design methods, providing reference for the research and development of cultural and creative products in Rishengchang and other scenic spots. The historical development, industry characteristics, ticket business, and cultural relics of Rishengchang were studied to obtain specific material and spiritual symbols. Then, based on user needs, the Likert five level scale was used to empirically study the perception data of Rishengchang symbols. Through reconstruction, isomorphism, and decoration, the design methods of cultural and creative products were explored. The specific goals of cultural and creative design were practicality, visual aesthetics, and emotional expression. Finally, the actual case of Rishengchang was discussed through cultural, creative, and product aspects. User needs are a means to solve the dilemma of "high output, low sales" in the cultural and creative industry. Based on extensive empirical research, a user need-oriented research method for cultural and creative industries has been formed, emphasizing that culture is the foundation, creativity is the key, and products are the foundation, which will effectively contribute to the development of local cultural and creative industries.
关键词
用户需求 /
文创设计 /
日昇昌 /
设计方法
Key words
user needs /
cultural and creative design /
Rishengchang /
design method
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基金
山西省教育科学“十四五”规划课题（GH-240756）;山西省职业教育教学改革与实践研究项目（202403014）
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