目的 基于莫里斯符号学对潍坊风筝文化符号中典型元素进行现代化转译研究,为潍坊风筝相关产品创新文化体验拓宽思路,提升潍坊风筝非物质文化遗产的传承性。方法 通过文化转译解读典型文化元素的深层内涵,运用莫里斯符号学理论,从符形学、符用学、符义学角度揭示潍坊风筝文化转译的创新路径,利用KANO模型明确其在当代设计中的关键特征及用户期望。采用案例分析的方法验证所提出策略的适用性。结果 通过构建KANO模型分析出对潍坊风筝用户需求数值,在文化解读阶段由外到内地解读潍坊风筝文化元素,在文化转译阶段先从符义层面提炼精神价值观念,然后从符用层面细分纹样寓意,最后从符形层面设计产品。结论 构建了潍坊风筝文化元素符号学解读与转译路径模型,提出了潍坊风筝在现代语境下的转译策略,挖掘潍坊风筝文化在当今社会中的符号价值,探索其文化创新应用的可能性,进一步提升潍坊风筝非物质文化遗产的传承性。
Abstract
The work aims to carry out a modern translation study on the typical elements of Weifang kite culture symbols based on Morris semiotics, so as to broaden the idea of innovative cultural experience of Weifang kite-related products and improve the inheritance of Weifang kites as the intangible cultural heritage. The deep connotation of the typical cultural elements was interpreted through the path of cultural translation. Through the theory of Morris semiotics, the innovative translation path of Weifang kite culture was revealed from the perspectives of symbology, pragmatics, semantics. Through the KANO model, the key features and user expectations in contemporary design were clarified. The applicability of the proposed strategy was verified through the method of case study. By constructing the KANO model, the user demand for Weifang kites was analyzed, and the cultural elements of Weifang kites were interpreted from the outside to the inside in the cultural interpretation stage, the spiritual values were first refined from the semantics level in the cultural translation stage, and then the patterns and symbols were subdivided from the pragmatics level, and finally the products were designed from the symbology level. A model of semiotic interpretation and translation path of cultural elements of Weifang kites is established, the translation strategy of Weifang kites in the modern context is put forward, the symbolic value of Weifang kite culture in today's society is excavate and the possibility of innovative application of Weifang kite culture is explored, further improving the inheritance of Weifang kites as the intangible cultural heritage.
关键词
潍坊风筝文化 /
莫里斯符号学 /
KANO模型 /
设计策略 /
文化元素
Key words
Weifang kite culture /
Morris semiotics /
KANO model /
design strategy /
cultural elements
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